THE SCIENCE BEHIND GENIE
Genie Living Drinks combines the art of crafting delicious drinks with the science of live cultures and fermentation.
Our drinks contain live cultures that have been proven to survive until they get to where they are really needed: your gut.
Our drinks are crafted with gut experts to be effective and our Genie nutritionists make sure they stay that way.
Modern life is tough enough. We make it easy to get enough active cultures and vitamin C to give you that boost we all need sometimes.
Genies are built to include only the essential real ingredients required for delicious and healthy delicious drinks.
Resident Genie nutritionist Eli Sarre explains all
Our amazing microbiota is acquired at birth and may become our greatest friend or foe throughout our lifetime.
Comprised of hundreds of species of beneficial or pathogenic bacteria, a healthy microbiota supports our immune system and the health of our brain. It even protects us from gastrointestinal conditions, allergies, obesity and weight gain.
We have an astounding 100,000 billion microbes living in our gut and a further 1,000 billion living on our skin so it’s vital we do everything we can to ensure we keep our microbiome working for us. The more we feed and nourish our healthy bacteria the more likely it is that they will look after us in return.
I’m a great believer in including probiotic drinks as part of a gut health protocol. In my nutrition clinic I recommend the inclusion of food and drinks with live probiotic cultures and I’ve seen how effective supporting gut health may be for improving symptoms and wellbeing.
Genie drinks contain a strain of bacteria called bacillus coagulans which is researched for its potential in supporting gut health and associated conditions. Bacillus coagulans is a lactic acid producing bacteria; a probiotic of particular interest for its potential to modulate the immune system and inflammatory conditions.
In our modern western culture, it’s common to eat unhealthily, travel frequently and experience chronic stress; all factors which may compromise our microbiota.
Gut health is central to the health of all our body systems so it’s important to include probiotic cultures into our daily diet. One of the reasons I find Genie drinks so appealing is that now everyone can include these in a quick and enjoyable way wherever they may be.
These living drinks are simple and easy to include and unlike ordinary sodas contain active cultures so you can show your gut some love at the same time as enjoying a delicious alternative to sugary pop.
Eleanor (Eli) Sarre is a registered member of The British Association for Nutrition and Lifestyle Medicine (BANT), and the CNHC. She founded Wildfare Nutrition in 2013.