Genie Living Drinks was founded in 2017 by Alex and Bill. We were both obsessed by gut health and longed for tasty soft drinks that weren’t full of sugar and nasties. So we set out to create something that tasted great and actually did you good. Our first batch was made in Alex’s kitchen using Bill’s kefir cultures and Alex’s oranges and lemons. 18 months and lots of squeezed fruit later, we launched our first Live Sodas.